Hey everyone! I’ve held back from posting about this for a while, but recent events have made me feel that it’s time to publicly state where I stand on this topic. Here goes…
Aestas Book Blog DOES NOT charge anyone anything in exchange for any kind of promotion.
I do not sell advertising on my blog, I do not charge for posts or featured books, and nobody can pay their way onto one of my lists. There is NO PAYMENT in exchange for any service on my blog. Period.
My personal feeling is that if I charged for advertising or promotion, it would compromise the integrity of my recommendations. If I were paid to promote one book, how could a reader truly trust the next book I recommended? How would you really know if I was telling you it was good because I truly believed that? Or because I was paid to promote it? I value the trust that you have in me as a blogger very highly and that is the reason why I do not charge authors/publishers for any blog service at all.
I also DO NOT charge authors/publishers to run giveaways. My policy is simple: I only give away books by authors I’ve read/loved. That’s my way of keeping what I promote focused on what I can genuinely recommend. Sometimes the prizes come from me personally, and sometimes they’re offered by authors/publishers, but I’d never charge them to run a giveaway on my blog. Never.
I also DO NOT accept free books in exchange for reviews/promotions. I purchase every book I read myself. I’d never suggest you buy a book I wouldn’t buy myself. Even when I read ARCs, I always buy a copy on release day if I reviewed it to keep my blog free of bias. And I only review books I like/love to keep my blog positive without compromising its integrity.
I also don’t believe in “exclusive” content. The only person who benefits from exclusivity is the blog, not the author. Being exclusive limits reach because the only way to access that post is from one source. I hate that. My blog is offered exclusive content all the time but my response is always the same: let everyone post it. If I like the sound of it, I’ll post it too but let it be shared and enjoyed by everyone together.
The reason I’m saying this now is that some other blogs have made public statements regarding charging authors/publishers for giveaways and advertising, and while I don’t judge how anyone else does things, I wanted you to know how I run my blog. Yes I do earn income from it and it is more than just a hobby, but I do not charge authors/publishers to do so. Over the years, I’ve been frequently asked by authors about my advertising policy (since I never had one posted on the blog) and I’ve always responded privately explaining everything you’ve read here. So I just thought it was time to make it public and tell all of you as well.
So… How do I choose which books to post, promote, review, add to lists?? There’s only ONE criteria: I have to genuinely like the sound of it. That’s it. If I like the sound of it, I’ll post it. If I don’t like the sound of it, I won’t. It’s that simple. That way EVERY SINGLE BOOK posted on Aestas Book Blog or its social media is an honest recommendation or suggestion from me that you can always trust. ♡